The Second China Management Case Competition 2014 (Region II, East China) was held at the Lecture Hall over Water in the University of Science and Technology (USTC) on the morning of July 27. This year's competition was co-sponsored by the National Supervisory Committee for MBA Education, China Management Case Sharing Center, China Management Case Center Alliance, and Management Case Research Committee under the Chinese Research Council of Modern Management. The competition in East China region II is organized by the School of Management, USTC. The initiative was launched in 2013 aimed at maximally simulating the real business competition and improving the comprehensive analysis and decision capabilities among MBA students through analysis and discussion of social and economic hotspots, promoting their practical skills and pressing ahead with studies on management case teaching in China.

Welcome Remarks by Prof. Zhou Xianyi, Vice President of USTC

Judges

Leadership and distinguished guest in attendance: Prof. Zhou Xianyi, vice president of USTC, Gu Jibao, vice dean of the USTC Graduate School, Cao Weilin, secretary of the party committee of the School of Management, Zhao Dingtao, vice dean of the School of Management, Yu Yugang, vice dean of the School of Management, USTC. To ensure impartiality and fair play, the organizing committee invited five experts from non-participating universities to be judges of the competition, including Prof. Fan Zhi from Shanghai International Studies University, Prof. Liao Xiuwu from Xi'an Jiaotong University, Prof. Tang Xuejun from Yangzhou University, Prof. Kan Ruliang from Sanxia University, and Prof. Xu Hongjun from the Civil Aviation University of China.

Photo of Some Contestants

This year witnessed a fierce competition among a total of 14 teams from Anhui University of Technology, Hohai University (HHU), Nanjin university (NJU), Nanjin Normal University (NNU), China University of Mining and Technology (CUMT), Zhejiang University (ZJU), Zhejiang University of Technology (ZUT) and the University of Science and Technology of China (USTC), all of which proceeded to this round after winning their respective campus competitions.

The competition features the rule of "major/minor PK double battles", a pioneering pattern of competition employed nationwide, which means standby teams will join each round of inter-team QA section when two teams are competing against each other on stage. According to some insiders, this rule has dramatically elevated the fierceness of the competition, posing a harsher requirement for all the participants in terms of fast reaction, analysis, and response.

Top Three Teams of the Promotion Competition (top-down)

Awarding Ceremony for Best New Award, Most Valuable Participant Award, Best Style Award, and Best Instructor Award

A wave of highlights accompanied the competition where wisdom shone and sparkled, with students giving full play to both their capability of knowledge application and their mental outlooks as a professional manager. After the day of fierce competition, USTC team #2 finally took the crown, with the runner-up being ZJU team #2, followed by NJU team #1. According to the rules, the regional winner and runner-up shall advance to the national competition. In addition, all fourteen participating teams were granted the Best New Award, Wu Yue (USTC) and Cai Zhen (HHU) won the award for Most Valuable Participant; Li Jun (NNU team #2) and Sun Yaqing (CUMT team #2) won the Best Style Award; and Zhu Ning (USTC) and Zhang Daliang (ZJU) both received the Best Instructor Award. Finally, the curtain was drawn on the competition in the midst of warm applause.