ZHANG Shengliang

Associate Professor of Marketing

Academic Degrees
Master of economics, Fudan University, 1994
Bachelor of Arts, Henan Normal University, 1985

Professional Experience
1999-present  School of Management, USTC
1985-1999  Department of Finance and Economics, Henan Normal University

Research Areas
Marketing, Service Marketing, Brand Management, Evaluation of Customer Satisfaction Degree


Selected Publications
1. ZHANG Shengliang  GAO Huan, The Effect of Service Recovery on Customer Sentiment and Behavior Intention, Nankai Business Review
2. ZHANG Shengliang  LI Yong, Analysis of influencing Factor on Not Complain Service Mistake, Economic Management
3. ZHANG Shengliang  LI Liuxin, The Effect of Service Recovery within the Company on Sentiment and Behavior of First-Line Service Personnel, Research on Economics and Management
4. ZHANG Shengliang  WANG Aixia, Research on influencing factor on Customer Perceived Service Quality of Online Banking, Journal of Beijing Institute of Technology
5. ZHANG Shengliang  LING Juan, Research on influencing factor on Face-to-Face Customer Perceived Service Quality, Journal of China University of Petroleum.
6. ZHANG Shengliang  XU Pan, The Bundling Selling Strategy Implementation Effectiveness Empirical Research, Modern Management Science

1. CIS and The Chinese Enterprise Image Design, 1995, Henan People's Publishing House
2. Brand Winning, 1998, China Industry & commerce Associated Press
3. Marketing Principle and Practice, 2003, University of Science and Technology of China Press
4. Marketing Management, 2007, University of Science and Technology of China Press


Awards and Honors
6th “YANG Ya Working Star Prize” of USTC, 2011
“CMC Outstanding Supervisor” of Global Management Challenge, 2010
Second prize of “the Research Paper Contest on Innovation and Development of China’s Bank Card”, 2009
Excellent paper award of Northwest A&F University Journal, 2008

Courses Taught
Marketing Management
Service Marketing Management
Modern Selling


Director of China Marketing Association
Consultant of Commerce Department of Anhui Province, China
Review expert of Chinese Management Case Research Center


Address: 517, School of Management, 96 Jinzhai, Hefei, Anhui, China
Email: shlzh@ustc.edu.cn

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